Early in our career, a head of planning commented on an idea: “It’s entertaining, but is it going to save three hundred jobs at the factory?” We went away and wrote something else. The ad ran... and the client had to build another factory.

A fine test of how good we think an idea is.

So many people seem to work all week in a job they hate so that they can spend their weekend being creative. We never forget how lucky we are to spend all our time doing something we love.

Finding an idea that others have done and attaching a logo to it is not our idea of having an idea. The process isn’t very rewarding. We’d much rather come up with something fresh – and originality reflects well on any brand.

Isn’t it all about competition? The shops compete for footfall. The distributors compete for shelf-space. The brands for loyalty. The packs for recognition. The ads for attention. Competition makes everyone try harder. As Charlie Brown says: “Winning isn’t everything, but losing isn’t anything”.

There is stuff we make just because we like it. And we have ideas that sell things. We don’t pretend that they’re the same.

The brand should dictate the style, not us. We try to be true to the language and tone of the brand and its audience.

Who we are and where we came from
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Our approach to working
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An explanation of the research process that you will use.
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If you email with your name and number, we’ll receive an SMS text and call you back as soon as possible.
timandmichael@btinternet.com

If it’s really urgent, call us:
Tim: 07905 754886
Michael: 07811 958403

We actually enjoy pitching. If you get us in early we’ll get involved in planning and pitch strategy. If you get us in late we’ll work quickly. When you need a big idea, get in touch.

They’ve said some lovely things about our work.
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One glorious gold. Then silver, bronze or honourable mention in almost every year since we started working.
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